YIFAN OU

Media Practitioners to Media Scholars
(1)Phd candidate,Department of Communication,Faculty of Social Science,University of Antwerp
(2)Founder of Beijing Ou Yifan Culture Co., Ltd.
(3)Assistant professor (tenure track and permanent contract), Organizational Committee Member of the university, Jiangsu Second Normal University
(4)Chinese media professionals.
(5)Chinese Mandarin Tester; Jiangsu Province Radio and Television Arts Entrance for University Examination Judge

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Book Chapter:Yifan Ou(2021).  Co-author《广播节目播音与主持训练教程》（Traslation: Radio psychological-emotional program broadcast host）, Responsible for Chapter IV (99-135). China: Hohai University Press. ISBN:978-7-5630-7099-2

Published Chinese Papers（Selected):    

Over the past few years of working in China, I have published 12 Chinese papers as sole author in RCCSE(Research Center for Chinese Science Evaluatin), AMI journals(A-level Journals), and Peking University Core Journals, see my google scholar profile. Two of them are published in Peking university core journals.Due to the fact that these are Chinese journals, so the citation count on google scholar is quite low. However, the citation count on Chinese academic engine platforms(CNKI, WANGFANG VIP) has reached 55 times as of 2025.

(1)欧逸帆(2014).电视新闻节目主持人的风格特点-以央视《新闻联播》为例.青年记者，(03Z),52-53,发表时为北大核心刊物(2011-2014版). Ou Yifan(2014). The Style Characteristics of TV News Program Hosts- Taking CCTV's News Broadcast as an Example.Youth Journalist,(03Z),52-53,DOI: https://d.wanfangdata.com.cn/periodical/qnjz201408035 Published as  the Peking University Core Journal in 2014.

(2) 欧逸帆（2014). 浅析情感类节目主持人对话语风格及情感导向的把握-以《夜线》节目为例. 新闻知识，(3),97-97, 发表时为北大核心刊物（2011-2014版）Ou Yifan(2014). A Brief Analysis of the Hosts's Grasp of Discourse Style and Emotional Orientation in Emotional Programs-Taking the Program Nightline as an Example. Journalism Knowledge,(3),97-97, DOI:https://qikan.cqvip.com/Qikan/Article/Detail?id=48972039 Pubilished as the Peking University Core Journal in 2014.

Note: The Peking University Core Journal, akin to SSCI, is highly prestigious and widely recognized for its rigorous academic standards and significant contributions to the specific field in Chinese academic.In most Chinese univeristies, for doctoral graducation and to be promoted as associate professor, a minium of two publications in CSSCI/Peking Core Journals is required.

Published and Forthcoming Interantional Papers:

1.Yifan Ou ; Gert-Jan de Bruijn; Peter J Schulz (2025) Social Media as an Emotional Barometer: Bidirectional Encoder Representations From Transformers-Long Short-Term Memory Sentiment Analysis on the Evolution of Public Sentiments During Influenza A on Sina Weibo; Journal of Medical Internet Research preprint.DOI:http://10.2196/68205(SCI Q1)

2. Yifan Ou; Gert-Jan de Bruijn; Peter J Schulz(Revise and Resubmit) Diurnal and Seasonal Dynamics of Anxiety-Related Linguistic Markers on Weibo During 2023-2024 Influenza Season，JMIR Infodemiology.  DOI:https://preprints.jmir.org/preprint/88849(ESCI Q2)

3.Yifan Ou et al.(2025) ; Production of Intangible Capital in Knowledge sharing: A Case Study of Zhihu Community in China; Chinese Journal of Communication.(SSCI Q2) DOI:http://10.1080/17544750.2025.2559267 (This paper was revised from My Mphil Disseration, University of Cambridge)

4.Yifan Ou(2026, Revise and Resubmit)Associations Between Health-Related Social Media Engagement, Socio- Emotional Experiences, and Digital Health Competencies Among Individuals Reporting Anxiety or Depression,BMC Public Health.(SCI&SSCI Q1)

5.Yifan Ou(2026, Revise and Resubmit)Dual Influences of perceived health information misleadingness and decision-oriented social media use on health communication via social media among depression/anxiety patients, Humanities and Social Sciences Communication (SSCI Q1 &AHCI)

6.Yifan Ou, Tingting Liu, Runze Ding,Ying Liao(Awaiting Referee Selection) From Swipe to Support: How Dating Apps Reconfigure Capital and Intimacy among Chinese Migrants in Australia,  Media International Australia (SSCI Q2)

7. Jianfeng Li, Henglong Cao, Yifan Ou(co-first author), Can Wang, Xin Li, Yi Sun, Qianzhou Jiang, Miao Yu(Nearly Accept), Comparision of dental equality assurance systmes between European countires and China, Humanities and Social Sciences Communication (SSCI Q1 &AHCI)

8.Siqun Zhan, Dingfan Zhang, Yifan Ou(Corresponding author)(2026, Nearly Accept) Mindfulness and Self-Compassion in Trauma-Related Adjustment among Adult Women: A Three-Wave Multi-Regional Study, Frontiers in Psychology (SSCI Q1)

9.Haoyuan Sun, Shaoqing Su, Yifan Ou(Corresponding author)(2026, Revise and Resubmit) Benefits of teacher self-compassion for teacher work engagement: Evidence based on human participants with a large language model, Scientific Reports  (SCI Q1)

10.Xiaokai Li, Yifan Ou(Corresponding author)(2026, Under Review) Generative artificial intelligence adoption and employee servuce performance: insights on knowledge elaboration and future orientation, Acta Psychologica (SSCI Q2)

11.Xiaokai Li,Yifan Ou(Correspongding author)(2026, Under Review) Techonology uncertainty and employee creativity: a cross-level mediation of artificial intelligence knowledge, Acta Psychologica(SSCI Q2)

12.Xiaokai Li, Yifan Ou(Corresponding author)(2026, Under Review)Generative artificial intelligence as a Job Resource: How Technology Complexity and Insecurity Shape Service Performance, Social Behavior and Personality(SSCI Q3)

13.Ou, Y., Sun, F., Tan, C., Shi, H., Zhang, M., & Gong, C. (2025, May). Analyzing user behavior in online communities using data crawling and machine learning algorithms (Erratum). In Fifth International Conference on Telecommunications, Optics, and Computer Science (TOCS 2024) (Vol. 13629, pp. 785-785). SPIE. DOI:https://doi.org/10.1117/12.3072604 (EI indexing)

14.Ou, Y., Zhang, P., Yu, J., Li, M., Su, S., Zhang, M., ... & Wu, J. (2025, February). The application of the BERTopic model in natural language processing: In-depth text topic modeling. In 2025 5th International Conference on Consumer Electronics and Computer Engineering (ICCECE) (pp. 793-796). IEEE.DOI:http://10.1109/ICCECE65250.2025.10984639 (EI indexing)

15.Shaoqing Su, Yifan Ou(Corresponding author) (2025) The association between perceived student gratitude and teacher family role performance: a moderated mediation model; Acta Psychologica.DOI:https://doi.org/10.1016/j.actpsy.2024.104676(SSCI Q2)

16.Ning Chen et al.,Yifan Ou(Corresoponding author) (2024) Impact of media attention on corporate green innovation; International Review of Financial Analysis. DOI:https://doi.org/10.1016/j.irfa.2024.103553(SSCIQ1; ABS 3)

17.Zhaobiao Zong, Tianyi Long,Yifan Ou,Shuang Zhang(2025) Dual-path influence of risk perception on construction workers' safety participation and the moderating role of mindfulness; Journal of Construction Engineering and Management. DOI: https://doi.org/10.1061/JCEMD4.COENG-15534(SCI Q1; ABS 2)

18.Zhaobiao Zong,Shaoqing Su, Long Diao, Yifan Ou(Corresponding author), Tianyi Long(2025) Relationship between perceived occupational stigma and safety behavior of construction workers:moderated mediation model; Journal of Construction Engineering and Management.DOI:https://doi.org/10.1061/JCEMD4.COENG-16099(SCI Q1; ABS 2)

19.Yifan Ou(2024) When radio become a broadcasting application-How Yun Ting renews China's domestic propaganda? ; Hermes La Revue. DOI:https://shs.cairn.info/revue-hermes-la-revue-2023-2-page-173?lang=en (Published by French National Center of Scientific Research(CNRS), and qualified by the French High Council for the Evaluation of Research and Higher Education(HCERES).

20.Yifan Ou(2016). Communication and operation of TV WeChat official account. Journalism and Mass Communication.DOI:http://10.17265/2160-6579/2016.12.002