YIFAN OU

Media Practitioners to Media Scholars
(1)Phd candidate,Department of Communication,Faculty of Social Science,University of Antwerp
(2)Founder of Beijing Ou Yifan Culture Co., Ltd.
(3)Assistant professor (tenure track and permanent contract), Organizational Committee Member of the university, Jiangsu Second Normal University
(4)Chinese media professionals.
(5)Chinese Mandarin Tester; Jiangsu Province Radio and Television Arts Entrance for University Examination Judge

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Book Chapter:Yifan Ou(2021).  Co-author《广播节目播音与主持训练教程》（Traslation: Radio psychological-emotional program broadcast host）, Responsible for Chapter IV (99-135). China: Hohai University Press. ISBN:978-7-5630-7099-2

Published Chinese Papers（Selected):    

Over the past few years of working in China, I have published 12 Chinese papers as sole author in RCCSE(Research Center for Chinese Science Evaluatin), AMI journals(A-level Journals), and Peking University Core Journals, see my google scholar profile. Two of them are published in Peking university core journals.Due to the fact that these are Chinese journals, so the citation count on google scholar is quite low. However, the citation count on Chinese academic engine platforms(CNKI, WANGFANG VIP) has reached 55 times as of 2025.

(1)欧逸帆(2014).电视新闻节目主持人的风格特点-以央视《新闻联播》为例.青年记者，(03Z),52-53,发表时为北大核心刊物(2011-2014版). Ou Yifan(2014). The Style Characteristics of TV News Program Hosts- Taking CCTV's News Broadcast as an Example.Youth Journalist,(03Z),52-53,DOI: https://d.wanfangdata.com.cn/periodical/qnjz201408035 Published as  the Peking University Core Journal in 2014.

(2) 欧逸帆（2014). 浅析情感类节目主持人对话语风格及情感导向的把握-以《夜线》节目为例. 新闻知识，(3),97-97, 发表时为北大核心刊物（2011-2014版）Ou Yifan(2014). A Brief Analysis of the Hosts's Grasp of Discourse Style and Emotional Orientation in Emotional Programs-Taking the Program Nightline as an Example. Journalism Knowledge,(3),97-97, DOI:https://qikan.cqvip.com/Qikan/Article/Detail?id=48972039 Pubilished as the Peking University Core Journal in 2014.

Note: The Peking University Core Journal, akin to SSCI, is highly prestigious and widely recognized for its rigorous academic standards and significant contributions to the specific field in Chinese academic.In most Chinese univeristies, for doctoral graducation and to be promoted as associate professor, a minium of two publications in CSSCI/Peking Core Journals is required.

Accepted, R&R/Ongoing Research7521a78a3839d642a21a63b9f1880112.png

Accepted

1.Yifan Ou(2026)  Health-related sharing and interaction on social media in patients with anxiety and depression: mediating effects of perceived social isolation and psychological distress,BMC Public Health.(Q1)

2.Yifan Ou ; Gert-Jan de Bruijn; Peter J Schulz (2025) Social Media as an Emotional Barometer: Bidirectional Encoder Representations From Transformers-Long Short-Term Memory Sentiment Analysis on the Evolution of Public Sentiments During Influenza A on Sina Weibo; Journal of Medical Internet Research preprint.DOI:http://10.2196/68205 （Q1)

3. Yifan Ou; Gert-Jan de Bruijn; Peter J Schulz(2026) Diurnal and Seasonal Dynamics of Anxiety-Related Linguistic Markers on Weibo During 2023-2024 Influenza Season，JMIR Infodemiology.  DOI:https://preprints.jmir.org/preprint/88849/accepted (Q2)

4.Yifan Ou et al.(2025) ; Production of Intangible Capital in Knowledge sharing: A Case Study of Zhihu Community in China; Chinese Journal of Communication.(Q2) DOI:http://10.1080/17544750.2025.2559267 (This paper was revised from My Mphil Disseration, University of Cambridge)

5.Ou, Y., Sun, F., Tan, C., Shi, H., Zhang, M., & Gong, C. (2025, May). Analyzing user behavior in online communities using data crawling and machine learning algorithms (Erratum). In Fifth International Conference on Telecommunications, Optics, and Computer Science (TOCS 2024) (Vol. 13629, pp. 785-785). SPIE. DOI:https://doi.org/10.1117/12.3072604 (EI indexing)

6.Ou, Y., Zhang, P., Yu, J., Li, M., Su, S., Zhang, M., ... & Wu, J. (2025, February). The application of the BERTopic model in natural language processing: In-depth text topic modeling. In 2025 5th International Conference on Consumer Electronics and Computer Engineering (ICCECE) (pp. 793-796). IEEE.DOI:http://10.1109/ICCECE65250.2025.10984639 (EI indexing)

7.Xiaokai Li, Yifan Ou(Corresponding author)(2026) Psychological Adaptation to Generative AI in Service Work: Knowledge Elaboration and Future Orientation, BMC in Psychology (Q3)

8..Xiaokai Li,Yifan Ou(Corresponding author) (2026) Policy as Communication: Demand-Side Traffic Priority, Technology Diffusion , Applied Ecology and Environmental Research (Q4)

9.Siqun Zhan, Dingfan Zhang, Yifan Ou(Corresponding author)(2026) Mindfulness and Self-Compassion in Trauma-Related Adjustment among Adult Women: A Three-Wave Multi-Regional Study, Frontiers in Psychology DOI:http://10.3389/fpsyg.2026.1716193 (Q1)

10.Xuezhen Chen, Zexuan Qi, Yifan Ou(Corresponding author)(2026)  Technology-enhanced learning frequency and perceived academic acceleration in AI-mediated digital learning environments: self-efficacy as an indirect pathway and learning motivation as a boundary condition,Frontiers in Psychology  DOI:http://10.3389/fpsyg.2026.1803874 (Q1)

11.Shaoqing Su, Yifan Ou(Corresponding author) (2025) The association between perceived student gratitude and teacher family role performance: a moderated mediation model; Acta Psychologica.DOI:https://doi.org/10.1016/j.actpsy.2024.104676(Q2)

12.Ning Chen et al.,Yifan Ou(Corresoponding author) (2024) Impact of media attention on corporate green innovation; International Review of Financial Analysis. DOI:https://doi.org/10.1016/j.irfa.2024.103553(Q1,ABS 3,IF 9.8)

13.Zhaobiao Zong, Tianyi Long,Yifan Ou,Shuang Zhang(2025) Dual-path influence of risk perception on construction workers' safety participation and the moderating role of mindfulness; Journal of Construction Engineering and Management. DOI: https://doi.org/10.1061/JCEMD4.COENG-15534(Q1; ABS 2)

14.Zhaobiao Zong,Shaoqing Su, Long Diao, Yifan Ou(Corresponding author), Tianyi Long(2025) Relationship between perceived occupational stigma and safety behavior of construction workers:moderated mediation model; Journal of Construction Engineering and Management.DOI:https://doi.org/10.1061/JCEMD4.COENG-16099(Q1; ABS 2)

15.Yifan Ou(2024) When radio become a broadcasting application-How Yun Ting renews China's domestic propaganda? ; Hermes La Revue. DOI:https://shs.cairn.info/revue-hermes-la-revue-2023-2-page-173?lang=en (Published by French National Center of Scientific Research(CNRS), and qualified by the French High Council for the Evaluation of Research and Higher Education(HCERES).

15.Yifan Ou(2016). Communication and operation of TV WeChat official account. Journalism and Mass Communication.DOI:http://10.17265/2160-6579/2016.12.002

R&R/Ongoing Research

1.Yifan Ou; Gert-Jan de Bruijn; Peter J Schulz(n.d., Waiting Submission) From Anxiety Disclosure to Collective Social Regulation: Social Support Structures in Weibo Comment Ecosystems During the 2023–2024 Influenza A Outbreak

2.Yifan Ou, Tingting Liu, Runze Ding,Ying Liao (n.d.,Major Revision) More than Dating: How Chinese Migrants in Australia Leverage Dating Apps for Intimacy and Support Media International Australia (Q2)

3.Yifan Ou(n.d.,Under Review) Dual Influences of perceived health information misleadingness and decision-oriented social media use on health communication via social media among depression/anxiety patients, Acta Psychologica (Q1)

4.Shengzhe Yang, Yifan Ou, Runze Ding,Sihao Yang, Fangyuan Wan,Xiangning Huang(n.d.,Major Revision)Swiping for Social Capital: Flexible Acculturation for Everyday Adaptation among Mainland Chinese Students in Hong Kong,International Journal of Intercultural Relations (Q1)

5. Jianfeng Li, Henglong Cao, Yifan Ou(co-first author), Can Wang, Xin Li, Yi Sun, Qianzhou Jiang, Miao Yu(n.d., Nearly Accept), Comparision of dental equality assurance systmes between European countires and China, Humanities and Social Sciences Communication (Q1 &AHCI)

6.Baoyan Yang, Shaoqing Su,Zhaobiao Zong,Yifan Ou(Corresponding author)(n.d.,Under Review) Ashamed of Slacking on Digital Platforms, Thus Deceiving: How Micro-Breaks OnlineTrigger Employees’ Deceptive Behavior, Applied Psychology(Q1, ABS3)

7.Haoyuan Sun, Shaoqing Su, Yifan Ou(Corresponding author)(n.d., under review)  The Warmth of Being Seen: Student Gratitude, Relational Energy, and Teachers’ Communicative Engagement，Current Psychology(Q1)

8.Xiaokai Li,Yifan Ou(Correspongding author)(n.d., Major Revision) Communicating Artificial Intelligence Knowledge: A Cross-Level Mediator Between Technological Uncertainty and Employee Creativity, Acta Psychologica(Q2)